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Search Engine Optimization |
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Search engines allow Internet users to find you on the web, even if they have never heard of your company or website. They provide the greatest online opportunity available for you to reach customers that your traditional offline marketing is not reaching and, if you have a website, it’s important that you understand what they can do for your business. This fact sheet includes information on:
1. What is a search engine? 2. How do search engines work? 3. How do I get my website listed? 4. Choosing key search terms. 5. How can I improve my listing place? |
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A domain name is the address of your website, for example, hostsearch.com is the domain name for HostSearch. Choosing a good domain name can mean the difference between being a Google or an Amazon.com and out-of-business. Following are some guidelines for choosing a good domain name that will help you gain visitors to your website. While there is a lot of information here on domain names, to avoid over-analyzing just remember to make the name memorable. The names Google, Yahoo, Amazon, and eBay might not provide a clue as to what these websites are about but they are catchy and easy to remember. Let's start off with a few things that you should avoid doing when picking your domain name and then move on to the things that will give you an advantage. |
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Websites of today have improved immensely regarding technological and artistic aspects. Websites are no longer limited to text and pictures. Cutting edge websites of today provide an effective mix of audio and visual information. Websites can also pull in resources from other programs such as spreadsheets, charts, and Power Point presentations. |
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Google PageRank is one of the most talked about algorithms in search optimization history.
At inception, Google was based almost entirely on PageRank. In the Google Thesis, they discuss how they had developed Google to be simple text-matching, then sorted by PageRank.
The PageRank formula is based on references. Links in to a site are considered votes for a page, and thus, increase the value of that page in the search ranking.
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